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What Is A Sales Progressor and Why Are They Important When Selling Your Property in London

By Maurice Shasha  //  Mon 9th January 2023
Unless you work in the property business, or have bought and sold recently, you might not be familiar with the term sales progressor.
What is a Sales Progressor

Yet this person plays a pivotal role in getting a property sale to completion. They could even make or break your chance of a smooth journey to picking up the keys to your dream home.

If you’re buying around Hyde Park, in Knightsbridge, Marble Arch or elsewhere in central London, a good sales progressor could be crucial, given the complexity of transactions where leases are concerned and the large sums of money involved. If you’re looking to sell, we’d strongly recommend you opt for an agent that uses a sales progressor.

What is a sales progressor?

The sales progressor enters the scene once an offer is accepted on a property. It is their job to help make the sale happen by liaising with the buyer and seller’s solicitor as well as estate agents up and down the chain. For a buyer, they will be the main point of contact until exchange and completion.

Why are sales progressors important?

Sales progressors have a wealth of experience at making a sale happen. They are important because they have the know-how and time to devote to your property purchase. They know all the things that could go wrong and how to get in there and prevent issues from happening - and how to solve problems when they do occur.

Why use a sales progressors?

In particular, we recommend using sales progressors because they are:

  • A dedicated point of contact - as a buyer you know exactly who to turn to when you have questions or concerns and they will be with you throughout the process.
  • Experts in their field - each sales progressor has been through the sales process - usually personally and professionally - many times. They know exactly what needs to happen when and where the pitfalls can arise.
  • Read with all the contacts - they are also likely to know all the people involved, whether solicitors, conveyancers or other local agents - so they know who to call and when.
  • Jargon busters - the language we use around property can be complex, archaic and pretty confusing. As an expert, your progressor can quickly cut through the jargon - a benefit, especially if you’re a first-time buyer.
  • Good communicators - sales progressors are invariably good with people and used to communicating well at every stage of the sales process. They’ll provide regular updates and be right at the end of a phone if you need to call or message them.

Are sales progressors able to speed up the home buying process?

Sales progressors can shorten the period between offer acceptance and exchange of contracts, because they have the time to constantly monitor how your sale is going and step in when required. With a sales progressor on the case, important issues are far less likely to be left until the last minute.

Aren’t they the same as a sales agent?

In some estate agencies staff will have dual roles. Where agents appoint a sales progressor they will be dedicated to moving sales along, once an offer has been accepted leaving sales agents or negotiators free to deal with unsold properties. The sales agent who sold you the property will still keep in touch to monitor how things are going, and may be the one to hand you the keys on that all-important moving day.  But your sales progressor will be working on the ground to help ensure the sale happens.

If you are looking to buy property in central London, talk to us. With our experienced team of agents and sales progressors we can help make sure the process goes smoothly. We also have an impressive collection of homes to show you, whatever your priority as a buyer. Contact us today.

Offices at

Marble Arch
29 Edgware Road
W2 2JE
f: 020-7258-3090
34 Beauchamp Place
f: 020-7581-7005