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Could Your Colour Scheme Cost You a House Sale?

By Maurice Shasha  //  Mon 28th February 2022
It has long been the conventional wisdom that house sellers need to go for whites, lights and neutrals if they want to attract buyers. But is this still the case in the age of Instagram?
Home Decorating Colour Scheme
It has long been the conventional wisdom that house sellers need to go for whites, lights and neutrals if they want to attract buyers. But is this still the case in the age of Instagram? 

Yes, according to a new study by trade paint suppler The Paint Shed, which names the UK’s ten most hated colours. The research reveals that most buyers and renters would walk away from a home decorated in the offending shades, with others putting in a lower offer. 

Pinks have pride of place in the UK’s most hated listing, with fuchsia and neon up there in first and second position. They are followed by neon yellow, lime green and scarlet. Hot pink, orange, lemon and electric blue also feature - along with black. 

According to the survey, white is the most popular wall colour in the UK. A third of homeowners prefer neutrals, with a quarter opting for earth tones and only 12% choosing brights.  

So hated are some of these shades, that almost nine out of ten people taking part in the survey said they would reduce their offer by between £1,000 and £5,000 because of a colour scheme, with 11% saying they would offer up to £10,000 less. 

But while three of the top ten places are taken by bright pinks, sellers who opt for subtle shades of the colour could be onto something. According to Michael Rolland of The Paint Shed: “Dusky pinks, terracotta and exposed plaster-inspired shades are a key 2022 trend for brightening and warming rooms - bedrooms in particular.”  

Farrow and Ball’s muted Sulking Room Pink is the most searched for pink online and one of the most popular on Instagram, with the hashtag #sulkingroompink appearing in almost 20,000 posts. 

Read more about this story on the Property Reporter website. 

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